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NICHE this Week: 5 Things You Need to Know


As you kick off the week, here are five things making news in the cannabis industry:

  • Announcement: NICHE Canada Launches National Cannabis Certification Program; Last week, NICHE helped launch Cannabis Wise, Canada’s first national cannabis certification program designed to promote quality assurance and drive continual improvement in the cannabis industry. Cannabis Wise has formed a product review panel and consumer guidance group responsible for assigning the Cannabis Wise seal of approval for products grown across Canada.

  • New Blog: The Evolution of 4/20; The messages conveyed at 4/20 events, and throughout the year, have resonated with our government leaders. This year, Canada will become the first advanced industrialized nation to legalize and regulate cannabis from production to consumption. So, what does this mean for the future of 4/20 events in Canada? It means that perhaps it’s time to re-evaluate the purpose and meaning behind these events.

  • New Blog: Canada’s Senators Must Respect the Will of Canadians; Canadians need to stand up and remind Conservative Senators that the country voted in favour of the Prime Minister’s plan to legalize cannabis and they need to respect that decision.

  • ICYMI: Check out the inaugural #HighTea podcast with Dr. Jenna Valleriani and our CEO Barinder Rasode as they talk legalization, 4/20 controversies and our American neighbours.

  • Food for Thought: Much left to fight for beyond legalization, pot activists say as they mark 4/20; As the Star reports, some say you can shout from the sidelines or you can put down your protest sign and have a chance to work with government to influence policy.


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