• Niche Canada


Today’s announcement of new federal funding for cannabis health and safety education will help ensure the safe transition to legalization says Barinder Rasode, CEO of the National Institute for Cannabis Health and Education (NICHE).

Today, the Honourable Ginette Petitpas Taylor, Federal Minister of Health, and Bill Blair, Parliamentary Secretary to the Minister of Justice and Attorney General of Canada and to the Minister of Health, announced a new investment of $36.4M over the next five years for a cannabis education and awareness campaign.

“As Canada heads towards legalization, the focus on public health and public safety is critical,” says Rasode. “Communities and industry groups from across the country are saying that funding is needed to support research, policy, public education and new resources for health and law enforcement. Today’s announcement will go a long way to ensuring that we can create the strategic partnerships necessary to allow for the safe transition to legalization.”

According to the federal government, the funding will be used to inform Canadians, including youth and other priority populations such as Indigenous peoples, pregnant and breastfeeding women, and Canadians with a history of mental illness, of the health and safety risks of cannabis use and drug-impaired driving. The education campaign will include factual and evidence-based information on the health and safety risks of cannabis use and drug-impaired driving.

“Our country needs a made-in-Canada solution to the issues and opportunities facing the cannabis industry. And, knowledge is power. By working together to create a cohesive and comprehensive strategy, we can protect health and safety, while allowing the industry to thrive post-legalization.”